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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen" : 10 Documents clear
MANAJEMEN RANTAI PASOK: IMPLEMENTASI DAN EFEKTIVITAS MEDIA SOSIAL DALAM PENGELOLAAN BISNIS RADIO (Studi pada Radio 89.6FM IRadio Jakarta) Ahmad Mulyana
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.274 KB) | DOI: 10.22441/mix.2019.v9i3.008

Abstract

The sustainability of industrial business depends on the ability of organizations to manage the needs and desires of consumers so that the products produced become part of consumer life. The radio broadcast industry in the era of digital technology is threatened no longer able to meet the needs of its listeners because social media has changed the behavior of audiences in consuming radio media. on that basis the radio broadcast industry must adapt to managing radio broadcasts by synergizing the behavior of the use of digital media with radio characters that are personal to the audience so that the radio broadcast industry continues to survive. The purpose of this study was to determine the management of social media and identify the added value it generates to maintain the business continuity of radio broadcast programs, especially Iradio 89.6 FM. The related concept is digital media management, product added value for business continuity. The research method used is a case study with a qualitative approach with the support of data triangulation so that the analysis can meet the validity aspects of the data. The results showed that the management was carried out with a strategy to build emotional bounding audiences through social media by synergizing digital technology with broadcast radio-based programming content. This helps the business continuity of IRadio 89.6 FM significantly. The existence of digital media for the radio industry is as a complement rather than as a competitor and digital media makes radio easier to access from various areas
Building the Relationship Quality Model: An Investigation of the Chemical Industry Andreas Samudro; Ujang Sumarwan; Megawati Simanjuntak; Eva Z Yusuf
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.393 KB) | DOI: 10.22441/mix.2019.v9i3.010

Abstract

The purpose of this study is to develop a relationship quality model and investigate the links among the constructs. This empirical study aims to explore the construct's links between the key constituents of relationship quality model: trust, satisfaction, and commitment. The Structural Equation Model is employed to confirm the model and investigate the correlations and influences between constructs. The results of the analysis confirm the direct influence of commitment toward loyalty. Satisfaction does not have a direct influence on loyalty, but through commitment as a mediate variable. The finding confirms the relationship quality model with strong influences among constituents: satisfaction, trust and commitment; Commitment is the only variable whose direct influence toward customer loyalty.
PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG) Heni Yuvita
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.67 KB) | DOI: 10.22441/mix.2019.v9i3.004

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh citra merek dan promosi penjualan terhadap keputusan pembelian baik secara langsung maupun secara tidak langsung melalui ekuitas merek. Populasi dalam penelitian ini adalah nasabah Bank BNI Syariah yang dipilih dengan metode purposive sampling dengan jumlah sampel sebanyak 200 responden. Penelitian ini menggunakan teknik analisa data Struktural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa citra merek berpengaruh signifikan terhadap ekuitas merek dan sebaliknya promosi penjualan tidak berpengaruh signifikan terhadap ekuitas merek. Melihat pengaruh langsung, hasil penelitian menemukan bahwa citra merek berpengaruh langsung secara signifikan terhadap keputusan pembelian. Hal ini juga didukung oleh ekuitas merek yang memiliki pengaruh signifikan terhadap keputusan pembelian. Akan tetapi, promosi penjualan tidak signifikan terhadap keputusan pembelian. Dilihat dari pengaruh tidak langsung, citra merek dan promosi penjualan berpengaruh tidak langsung secara signifikan melalui ekuitas merek terhadap keputusan pembelian.
DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI Serli Wijaya
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.371 KB) | DOI: 10.22441/mix.2019.v9i3.009

Abstract

This research aimed to identify the push and pull factors of the motivation of senior tourists from Asia and non-Asia in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued with differences analysis were completed to analyse the data. Results revealed six factors that pushed seniors to travel to Bali: 1) exploring and increasing knowledge about the local culture, 2) quality time and visiting nostalgic places with close accompanies, 3) relaxation and having fun, 4) spending time with family members, 5) rejuvenation and health, 6) sharing about destination experience. In addition, there were four pull factors namely: 1) hospitality services and tourist attractions, 2) local culture, 3) natural scenery and climate, 4) quite rest area. While significant differences shown between Asian and non-Asian in factors that intrinsically pushed them totravel to Bali, no significant differences appeared between senior tourists from two groups of nationaliy in considering Bali’s destination attributes that pulled them to visit the island.
MODEL KELELAHAN EMOSIONAL: ANTASEDEN DAN DAMPAKNYA TERHADAP KEPUASAN KERJA DAN KOMITMEN ORGANISASI DOSEN Siti Mujiatun; jufrizen jufrizen; Pandapotan Ritonga
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.267 KB) | DOI: 10.22441/mix.2019.v9i3.005

Abstract

The general objective of this research is formulating a model of emotional exhaustion, job satisfaction and organizational commitment of lecturers in private higher education institutions in Medan. The research was conducted at the Islamic University of Sumatera Utara, University of Muhammadiyah Sumatera Utara, Panca Budi University, Dharmawangsa University, Al-Azhar University, Muslim Nusantara University, Al Washliyah University, Prima Indonesia University, HKBP Nommensen University, Potensi Utama University, and Sari Mutiara University. This research is causality research with all permanent lecturers of private higher education institutions in Medan as a population. Data collection was using interviews and questionnaires. Structural Equation Model is the data analysis used in this research. The results showed that leadership has an effect on emotional exhaustion and organizational commitment of lecturers. Then, self-efficacy and emotional exhaustion respectively affect job satisfaction and organizational commitment of lecturers while job satisfaction only affects the organizational commitment of lecturers in private higher education institutions in Medan
CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0 Ade Permata Surya
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.101 KB) | DOI: 10.22441/mix.2019.v9i3.001

Abstract

ABSTRACT. This study aims to examine and analyze the influence of marketing mix 7P (product, price, promotion, place, people, physical evidence, and process) on costumer loyalty with the mediating role of customer satisfaction. A lesson from case of overlapping online transportation user base in Indonesia, specificly from Grab’s Consumer perspective. The research was design by using conclusive experiment, in casual type, with quantitative and survey methods. The sampling method used is sampling judgmental and the data was analized by SEM-PLS with WarpPLS 6.0. Data was taken by giving questionaire to 406 respondents. Respondents are Grab’s consumer. The result shows that the variable such as price, promotion, place, people, and process were significantly positif give effect to customer satisfaction, and customer satisfaction affected customer loyalty positifly and significantly.  In other hand, product and physical evidence were not significantly give effect. Adjusted R-squared coefficients of customer satisfaction and customer loyalty were 0,540 and 0,512 which means 54% of customer satisafction can be made by marketing mix variables and 51,2% of customer loyalty can be made by customer satisfaction. The future research in the same topic can use probability sampling method, especially stratified random sampling, and researcher can compare to another ASEAN countries’ data to enhance the more meaningful insight.Key words: marketing mix, customer satisfaction, customer loyalty, online transportation. ABSTRAK. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran pemasaran 7P (product, price, promotion, place, people, physical evidence, and process) terhadap loyalitas pelanggan dengan peran mediasi kepuasan pelanggan. Pelajaran dari kasus tumpang tindih basis pengguna transportasi online di Indonesia, khususnya dari perspektif konsumen Grab. Penelitian ini dirancang dengan menggunakan eksperimen konklusif, dalam tipe kasual, dengan metode kuantitatif dan survei. Metode pengambilan sampel yang digunakan adalah sampling judgmental dan data dianalisis dengan SEM-PLS menggunakan bantuan WarpPLS 6.0. Data diambil dengan memberikan kuesioner kepada 406 responden. Responden adalah konsumen Grab. Hasil penelitian menunjukkan bahwa variabel seperti price, promotion, place, people, dan process berpengaruh positif signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan mempengaruhi loyalitas pelanggan secara positif dan signifikan. Di sisi lain, product dan physical evidence tidak berpengaruh signifikan. Koefisien Adjusted R-squared pada kepuasan pelanggan dan loyalitas pelanggan adalah 0,540 dan 0,512 yang berarti 54% dari kepuasan pelanggan dapat dibuat oleh variabel bauran pemasaran dan 51,2% dari loyalitas pelanggan dapat dibentuk oleh kepuasan pelanggan. Penelitian di masa depan dalam topik yang sama dapat menggunakan metode sampling probabilitas, khususnya pengambilan sampel bertingkat, dan peneliti dapat membandingkan dengan data negara-negara ASEAN lainnya untuk meningkatkan masukan yang lebih bermakna.Kata kunci: Kepuasan pelanggan, Kualitas layanan, loyalitas pelanggan, transportasi online. 
Pembentuk Word of Mouth pada Perusahaan Penerbangan Bertarif Murah di Indonesia Yasintha Soelasih; Sumani Sumani
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.941 KB) | DOI: 10.22441/mix.2019.v9i3.006

Abstract

ABSTRACT: The purpose of this study is to examine the mediating effect of passenger satisfaction on service quality, fares and word of mouth on low-cost flights in Indonesia. The theory of this study is derived into the research model with the instruments used in compiling the questionnaire for primary data collection. Samples taken as many as 248 with the criteria samples have used low-cost flights in Indonesia. Sampling was conducted at Soekarno Hatta Cengkareng Airport, Indonesia with purposive sampling at three low-cost airlines. Instrument testing is done using reliability and validity test. For reliability, it uses Cronbach's alpha while for validity it uses confirmatory factor analysis. In the hypothesis test used SEM with Lisrel. Service quality has a direct and indirect effect on word of mouth. While the tariff does not have a direct or indirect effect on word of mouth. Passenger satisfaction as mediation variable is important in forming word of mouth, compared without the mediation variable. Passengers still measure the quality of service received with perceived satisfaction. Therefore airlines with low-cost airlines still need to pay attention to passenger satisfaction, not just at relatively cheap fares. ABSTRAK: Tujuan penelitian ini untuk mengkaji pengaruh mediasi kepuasan penumpang terhadap kualitas pelayanan, tarif dan wouth of mouth pada penerbangan bertarif murah di Indonesia. Kajian teori yang diturunkan kedalam model penelitian dengan instrument yang digunakan dalam menyusun kuesioner untuk pengambilan data primer. Sampel yang terambil sebanyak 248 dengan kriteria sudah pernah menggunakan penerbangan bertarif murah di Indonesia. Pengambilan sampel dilakukan di Bandara Soekarno Hatta Cengkareng, Indonesia dengan purposive sampling pada tiga perusahaan penerbangan bertarif murah. Dilakukan uji instrument dengan menggunakan reliabilitas dan validitas. Untuk reliabilitas maka menggunakan cronbach’s alpha sedangkan untuk validitas menggunakan confirmatory factor analysis. Pada uji hipotesis digunakan SEM dengan Lisrel. Kualitas pelayanan mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Sedangkan tariff tidak mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Variabel mediasi kepuasan penumpang penting dalam membentuk word of mouth, dibandingkan tanpa adanya variable mediasi. Penumpang tetap mengukur kualitas pelayanan yang diterima dengan kepuasan yang dirasakan. Oleh karena itu perusahaan penerbangan dengan konsep penerbangan bertarif murah tetap perlu memperhatikan kepuasan penumpang, bukan hanya pada tarif yang relative murah.
BOARD GENDER DIVERSITY AND ITS IMPACT ON FIRM VALUE AND FINANCIAL RISK yunia panjaitan
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.968 KB) | DOI: 10.22441/mix.2019.v9i3.002

Abstract

One of the things that can be done to maximize firm value is by having a board of directors with diverse characteristics. Gender diversity in the firm’s board of directors can bring a positive impact to the firm. Females are generally more risk-averse than males, and this could lead to a lower risk that must be borne by the firm. This study is conducted to investigate the impact of Board Gender Diversity to firm’s value and financial risk. Using 51 manufacturing companies listed in the Indonesia Stock Exchange from year 2016 to 2017, data was analyzed with the multiple linear regression model for panel data. The findings suggest that the presence of female directors has a positive and significant effect to firm’s value, and a negative but not significant effect to firm’s financial risk
REFLEKSI PENELITIAN BUDAYA ORGANISASI DI INDONESIA Rina Yuli Ningsih; Doddy Setiawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.026 KB) | DOI: 10.22441/mix.2019.v9i3.007

Abstract

ABSTRACT. This research aims to provide an overview concerning on the development of organizational culture research in Indonesia which was taken from 18 accredited journals for 14 years of observation from 2005 to 2018. Samples obtained were 55 articles that discussed organizational culture. Researchers classified articles based on topics, research methods, and research sectors. The most researched topic of the dependent variable is employee performance. The most studied independent variable is organizational culture. The research method which is widely used is quantitative method. While the most studied sector is the private sector.ABSTRAK. Penelitian ini bertujuan untuk memberikan gambaran mengenai perkembangan penelitian budaya organisasi di Indonesia yang di ambil dari 18 jurnal terakreditasi selama 14 tahun pengamatan dari tahun 2005 sampai 2018. Sampel diperoleh sebanyak 55 artikel yang membahas mengenai budaya organisasi. Peneliti mengklasifikasikan artikel berdasarkan topik, metode penelitian, dan sektor penelitian. Topik yang paling banyak diteliti dari variabel dependen yaitu kinerja karyawan, variabel independen yang paling banyak diteliti yaitu budaya organisasi, metode penelitian yang banyak digunakan adalah metode kuantitatif. Sedangkan sektor yang paling banyak diteliti adalah sektor swasta.
The Effect of Financial Knowledge on Financial Literacy with Mediated by Financial Behavior in Society of Palembang City South Sumatera YULIANI YULIANI
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.909 KB) | DOI: 10.22441/mix.2019.v9i3.003

Abstract

The Indonesian financial literacy index is still very low. This low index makes the government through the Financial Services Authority (OJK) make a strategy contained in the Indonesian National Financial Literacy Strategy or SNLKI (Revisit 2017). The strategy is expected that the Indonesian people have the knowledge and skills and beliefs that are reflected in attitudes and behaviors regarding financial management and are able to take quality financial decisions for Financial Well Being. The research objective is to analyze the direct effect of financial knowledge on financial literacy. Analyzing the indirect influence of financial behavior as a mediator of the effect of financial knowledge on financial literacy. Non-probability of purposive sampling technique as many as 105 respondents. Data collection conducted in May-June 2019. The data used is primary using the research instrument in the form of a questionnaire with a 5-point Likert scale measurement. Data was collected by distributing questionnaires both directly and online questionnaires through a Google questionnaire. Data analysis techniques are descriptive and inferential. Inferential testing using Structural Equation Modeling (SEM). The research findings are that there is a direct influence of financial knowledge on financial literacy. The indirect influence of financial behavior on financial literacy is not significant so financial behavior is not mediation.

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